Provided by:
Flinders University
Topic:
Big Data
Format:
PDF
This paper suggests a schema for business model research that has the potential to progress the research, in a structured manner, from conceptual to theoretical. It draws on the scientific and business research literature to identify the types of research necessary to further knowledge and promotes the inductive-deductive model of research. The importance of conducting empirical research to evaluate current conceptualizations of business models and developing a theory of business models is stressed. An important aspect of any research agenda is the creation of a general classification of domain objects that can serve a wide range of current and future uses
