A Checklist, and Review, of the Conventional Wisdom in Newsletter Design (Newsletter Design 101)

How important is "Design" to a successful newsletter? Most would probably answer, "Not particularly," although the author remembers design consultant Jan White's remarking, "I understand that newsletter subscribers are information sponges, but must they be made to suffer so in the process?" This paper provides some basics for effective newsletter design.
Provided by: AllBusiness.com Topic: Software Date Added: Jan 2003 Format: HTML
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