A Comparative Analysis of Consumers' Smart Phone Preferences by NLP Preference Sensation Types

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Provided by: Science & Engineering Research Support soCiety (SERSC)
Topic: Mobility
Format: PDF
In this paper, the authors analyze the correlation between user's behavioral patterns based on preferred sensory organs and their preference for Smartphones so that Smartphone developers may have better idea of which user types to focus on in the future. The result of this paper indicated that, in terms of NLP primary preferred sense types, those who prefer galaxy phones and iPhones did not differ by much in their responses, however; in terms of individual types, 60% of type V preferred iPhone while 65% of type K preferred galaxy phone.
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