A Conceptual Framework of Library Reader Service from Customer Relationship Management Perspective

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Provided by: Science & Engineering Research Support soCiety (SERSC)
Topic: Enterprise Software
Format: PDF
University libraries are currently facing their greatest challenge. For more than a decade, university libraries have been under the pressure to change its way of operation and management due to the tight of budget and the appearance of online resources. These situations cause the libraries to value their development of resources and the application of business marketing to better service. How to retain and grow users through enhancement of service becomes the great concern by library managers.
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