A Data Mining Based Approach for Introducing Products in SaaS (Software as a Service)

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Provided by: International Journal of Engineering Innovations and Research (IJEIR)
Topic: Cloud
Format: PDF
Introducing new products in cloud based environment that may not be reached related customer. To find exact customers who have interest on new product is a crucial activity in the business. So here, the authors proposed data mining approach 'Association rule learning' to create different associations from various products' clusters in that cloud. That may reduce the time or effort for advertising products to the customer side. In this paper, they have used market basket analysis also for improving business gain by applying the data mining concepts on cloud computing.
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