A Data Mining Technique to Find Optimal Customers for Beneficial Customer Relationship Management

Provided by: Creative Commons
Topic: Big Data
Format: PDF
Modern companies and organizations are efficiently implementing a CRM strategy for managing a company interactions and relationships with customers. CRM systems have been developed and designed to support the areas of marketing, service process and sales. Many literature studies are available to preserve the customer relationship but small drawbacks occur in the existing methods. One method to maintain the customer relationship is frequency based method i.e., the company will give declination to the customer based on the historical data that is the customers how many times come to that company.

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