A Data Mining Tool for Analysing the Performance of an Enterprise CRM System

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Provided by: Creative Commons
Topic: Big Data
Format: PDF
Data mining is a methodology which improves the quality, effectiveness and decision-making processes of a business. It discovers new information from unknown data which is further used for predicting the future. The applications of data mining are widely used in Forex companies with Customer Relationship Management (CRM). CRM is a strategy that combines information technology with marketing strategies. In this paper, linear regression algorithm is used for the prediction of selling and buying of currency pairs based on exchange rates.
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