This IDC InfoBrief explores the goal of hyper-personalization in banking, made possible by harnessing the power of cloud, artificial intelligence (AI) and big data to create and curate new digital products and services that appeal to the unique customer at scale.

It also includes a handbook on the capabilities and investment priorities required to unlock the benefits of a hyper-personalized customer experience for traditional banks, challenger banks, fintechs and non-banking organizations.