There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalisation plays a key role as top organisations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report.

Here’s what’s top of mind for the majority of your peers:

• Increasing digital marketing activities and budgets
• Investing in well-designed user journeys that facilitate clear communication
• Valuing creativity and design to differentiate their brands
• Combining digital skills with technology to improve customer experience

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