A Framework for Personalization Using Query Log and Clickthrough Data

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Provided by: International Association of Engineering and Management Education (IAEME)
Topic: Big Data
Format: PDF
Personalization of a web page involves dynamically altering the contents of the web pages according to the preferences or interests of users for retrieving, appropriate information for a given query. Although many personalization algorithms have been explored, but it is still not certain whether personalization is really helpful all time on dissimilar queries for different users and under diverse searching scenarios. Most of the personalization approaches are based on the user query logs or user profiles.
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