A Good Name Is Better Than Riches: Tips To Consider When Selecting A New Brand Name

Provided by: Dow Corning
Topic: Software
Format: PDF
"A good name is better than riches." The paper in general provides certain tips to consider when selecting a new brand name. But to get a good name takes a careful balancing act between art and science. Selecting a good name on a global scale adds the need for legal and linguistic competencies as well. The report provides an exhaustive checklist of dos and don'ts in the naming process and use certain naming adventures as an example.

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