Science and Development Network (SciDev.Net)
An extended warranty, sometimes called a service agreement, a service contract, or a maintenance agreement, is a prolonged warranty offered to consumers. Studying the extended warranty is extremely important for business investors and policymakers for effective warranty planning. However, measuring, forecasting and tracking the global diffusion of extended warranty have not been researched. This paper uses model based on the knowledge of traditional diffusion theory as well as artificial neural networks. Additionally, it integrates the two into a hybrid model in order to study extended warranty growth. A count of greenery warranty can be used as a reliable measure of extended warranty growth in all the models.