AIS Electronic Library (AISeL)
This paper summarizes a book-in-progress, and aims to air the book's findings thus far as part of the research process. It is - and is not - about Business-IT Alignment. It is not, in that "Alignment" has been found to suffer from 'Under-conceptualisation', and it is in this sense that the paper is not about what is considered to be a narrowly focused alignment paradigm. The term "Joined up" is used to signal a broad-based, systemic approach to this fundamental issue for the field of Information Systems.