International Journal of Innovative Science Engineering and Technology (IJISET)
With the advent of cloud computing, online service processes has evolved considerably. Efforts have been made in developing web based applications, but in the electronic commerce environment, trust is more difficult to build even in traditional commerce. Research has failed to explore Virtualized Local Area Network (VLAN) integration from both the front and back ends for trust in the e-commerce domain. Consequently, this paper presents a new conceptual model for online trust, which illustrates the phases of building online consumer trust and outlines the necessary interactions between consumers and the vendors.