A Novel Utility Sentient Approach for Mining Interesting Association Rules

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Provided by: International Journal of Engineering and Technology
Topic: Data Management
Format: PDF
Utility-based data mining is a new research area that concentrates on all types of utility factors in data mining processes and is targeted at incorporating utility considerations in both predictive and descriptive data mining tasks. Discovering interesting association rules that are utilized to improve the business utility of an enterprise has long been recognized in data mining community. This necessitates identifying interesting association patterns that are both statistically and semantically important to the business utility.
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