A Partnering Approach to Extending the Business Base Through Cooperation With Competitors (coopetition) – Is It an Option for SMEs?
Partnering both opens up and blurs the boundaries between organizations, and even expands them. Firms ought to shape their cooperation with other entities in accordance with their changing needs. A particular group of such entities is competitors. The question therefore arises whether partnering in relations with competitors (co-opetition) is suitable for all organization? This paper attempts to show what is involved in the adoption by Small and Medium-sized Enterprises (SMEs) of a partnering approach to extending their business base through co-opetition, how much it is needed, and how far it is possible in practice.