A Predictive Trust Model for E-Commerce Applications

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Provided by: Journal of Theoretical and Applied Information Technology
Topic: Security
Format: PDF
E-business systems are growing exponentially in present days. Trust is essential for e-business systems and it is a part of modern e-commerce system. In this paper, the authors proposed a new algorithm to predict the trust value which is a transaction based feedback of peers for e-commerce applications. Before interacting with an unknown peer, it is rational to doubt its trustworthiness. Therefore, it makes the new transaction more secure by enabling trust evaluation prior to interacting with an unknown peer. A peer to peer e - commerce needs reputation for the knowledge of other peers.
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