A Preference Model for Deciding the Market Share of Network Service Providers

Provided by: National University of Singapore
Topic: Networking
Format: PDF
Started with a single best-effort service, the Internet has evolved to an ecosystem where different Service Providers (SPs), e.g., Internet Service Providers (ISPs) and Content Distribution Networks (CDNs) provide different types of services, e.g., IP transit and content caching/distribution. In this paper, the authors propose a preference model on how the Content Providers (CPs) of the Internet choose SPs based on their own characteristics as well as the quality and price of the SPs. Based on the preferences of the CPs and the available set of SPs, their model predicts the collective choices of the CPs and the resulting market share of the SPs.

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