Reed Business Information
Business intelligence based on data mining has been one of the popular and indispensable tools for identifying business opportunity in sales and marketing of new products. The traditional data mining methods based on association rules may be inadequate in completely uncovering the hidden patterns of sales based on transaction records. This paper presents a qualitative correlation coefficient mining method which is capable of uncovering hidden patterns of sales and market. Hence, a prototype Business Intelligence System (BIS) named Correlation Coefficient Sales Data Mining System (CCSDMS) has been developed and successfully trial implemented in a selected reference site. A series of experiments have been conducted to evaluate the performance of the proposed system.