International Journal of Advanced Research in Computer Science and Software Engineering (IJARCSSE)
The term \"Big data\" is pervasive, and yet still the notion engenders confusion. Big data has been used to convey all sorts of concepts, including: huge quantities of data, social media analytics, next generation data management capabilities, real-time data and much more. Whatever the label, organizations are starting to understand and explore how to process and analyze a vast array of information in new ways. In doing so, a small, but growing group of pioneers is achieving breakthrough business outcomes.