A Sales Growth Model for Small Enterprises

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Provided by: University of Eastern Finland
Topic: SMBs
Format: PDF
Most firms in the world belong to the small and medium enterprises, which play a substantial role in the world economy and its development. The importance of SMEs relies in the generation of new jobs, innovation and stimulation of private ownership and entrepreneurial skills. The growth is important for all for profit organizations. In this paper, the authors present a model of small enterprise sales growth, which is based on the average bill and frequency of visits. Consequently, they derived partial factors which affect this growth. The use of the model was demonstrated on the example of hairdressing salon, representing businesses providing services.
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