The average virtualization administrator finds it difficult to manage hundreds of hosts and thousands of virtual machines. At the same time, almost anyone on earth with a Smartphone is adept at using social media sites like Facebook for managing hundreds of friends. Social media succeeds because the interfaces are intuitive, the updates are configurable and relevant, and the user can choose arbitrary groupings for friends. Why not apply the same techniques to virtualized datacenter management? An administrator joins a social network and "Follows" a VMware vCenter server or another monitoring server to receive timely updates about the status of an infrastructure.