Provided by: Global Journals
Date Added: May 2015
In today's ever changing and dynamic business environment, it is essential for all online retailers to understand the online consumer's purchase behavior and their perception regarding online shopping i.e. causes of buying or not buying products and services offered to them over internet. This paper is to examine selected four factors (privacy, security, time-saving and convenience) impact and relationship with consumer's perception towards online shopping. Consumer's perception regarding online shopping was identified as dependent variable and privacy, security, time saving and convenience were considered as independent variables.