A Study on Consumers’ Demographic Profile Influences on Online Shopping Behavior
Online consumer behavior is a wide and appealing area of study that can grow firms involved in marketing of products and service through new media such as Internet. It is very vital to study that how socio demographic factors of consumers influence the online shopping behavior of consumers. The result of the study assists the online retail organizations in targeting consumers and framing online marketing strategies. This paper is to examine the influence of demographic factors on consumers’ online shopping behavior.