A Study on Customer Relationship Management in Data Mining

Provided by: Creative Commons
Topic: Enterprise Software
Format: PDF
Customer Relationship Management (CRM) refers to the methodologies and tools that help businesses manage customer relationships in an organized way. Data Mining is the process that uses a variety of data analysis and modeling techniques to discover patterns and relationships in data that may be used to make accurate predictions. It can help the user to select the right prospects on whom to focus. The essence of the information technology revolution and, in particular, the World Wide Web (WWW) is the opportunity to build better relationships with customers than has been previously possible in the offline world.

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