International journal of Engineering and Management Research (IJEMR)
Banks have been rapt by broadening international economy and market competitiveness that initiated the remarkable change of banking industry in the past two decades. Application of customer relationship management in banks to improve services has been increased all over the world. These banking innovations have served in managing the logistics and other activities involved in serving customers, nevertheless it has also affected the supplier-customer relationship in other ways. For instance customers' doubts clarification through teleworking has resulted in less personal contact between bank interface personnel and customers.