Science & Engineering Research Support soCiety (SERSC)
Designing on-air promotion is very important role of communicate with target audiences within television network system. As competition within the different television network as the role and importance of marketing plan in order to have a fixed the viewers. Moreover, it become more complex and need a variety of method of frameworks need to access toward of target audiences. Beside, on-air promotion changes in broadcasting network system in order to keep rating of watching television program. It also directly influences not only television network position the users, but also keep the target audiences.