A Study on the Effect That V.M.D (Visual Merchandising Design) in Store Has on Purchasing Products

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Provided by: Science & Engineering Research Support soCiety (SERSC)
Topic: Developer
Format: PDF
Visual merchandising design covers every space, environment, and visually stimulating factor. This includes not only the architectural appearance but interior, graphic sign boards, window display, layout, store appliances, lighting, and even the looks and service attitude that sales employees have and show to customers. Even if good quality merchandise and design hit the shelf of the store, but customers don't visit the store, those merchandise are not sold. V.M.D aims to display merchandise in multiple ways; to heighten brand images; to steadily lure many customers to the store.
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