A Survey of Association Rule Mining for Customer Relationship Management

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Provided by: International Journal of Application or Innovation in Engineering & Management (IJAIEM)
Topic: Data Management
Format: PDF
Association rule is the method to analyze interesting relationship among items on a given set of data and identify patterns of customer behavior by different kinds of association tools. Since it's introduce in 1991the task of association rule of mining has received a great deal of attention. Data mining technique is most frequently used in Customer Relationship Management (CRM) field. There are many data mining algorithm and methods can be used in solving CRM problems. Association rule mining technique is widely used in CRM application. Various algorithms have been proposed by various researches. This paper is an effort to analyze these algorithms in view of their implementation in Customer Relationship Management (CRM).
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