A Survey of Personalized Web Search in Current Techniques
World Wide Web (WWW) is very popular and commonly used internet’s information retrieval service. Now-a-days, commonly used task on internet is web search. The user gets variety of related information for their queries. To provide more relevant and effective results to user, Personalization technique is used. Personalized web search refer to search information that is tailored specifically to a person’s interests by incorporating information about query provided. Two general types of approaches to personalizing search results are modifying user’s query and re-ranking search results.
Subscribe to the Data Insider Newsletter
Learn the latest news and best practices about data science, big data analytics, artificial intelligence, data security, and more. Delivered Mondays and Thursdays