A Survey on Algorithms for Market Basket Analysis

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Provided by: Creative Commons
Topic: Data Management
Format: PDF
Market Basket Analysis (MBA) is well known activity of Association Rule Mining (ARM) ultimately used for business intelligent decisions. MBA can be used in decision support systems, credit card fraud detection and telephone calling pattern analysis, fraudulent insurance claim detection, production, market strategy and financial forecast. Mining frequent item sets and hence deduce rules to build classifiers with good accuracy is essential for efficient algorithm. Modifications have been done already on existing traditional market basket analysis algorithms Apriori, CBA, CPAR etc., to improve the efficiency.
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