Research In Motion
Data mining refers to extracting knowledge from large amount of data. Market basket analysis is a data mining technique to discover associations between datasets. Association rule mining identifies relationship between a large set of data items. When large quantity of data is constantly obtained and stored in databases, several industries are becoming concerned in mining association rules from their databases. For example, the detection of interesting association relationships between large quantities of business transaction data can help in catalog design, cross-marketing and various businesses decision making processes.