A Survey on Data Mining Algorithm for Market Basket Analysis

Provided by: Global Journals
Topic: Data Management
Format: PDF
Association rule mining identifies the remarkable association or relationship between a large set of data items. With huge quantity of data constantly being obtained and stored in databases, several industries are becoming concerned in mining association rules from their databases. For example, the detection of interesting association relationships between large quantities of business transaction data can assist in catalog design, cross-marketing, loss-leader analysis, and various business decision making processes. A typical example of association rule mining is market basket analysis.

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