Science & Engineering Research Support soCiety (SERSC)
The mobile Internet has become increasingly visible in everyday life. As mobile Internet penetration leverages content business opportunities, it is crucial to identify methodologies to fit mobile-specific demands, e.g. regularity. Regularity is one of the important measures to capture easy-come, easy-go mobile users and especially in subscription-based mobile services. The author proposes a method called the "Time slot Count in Window" method (TCW-method) to efficiently capture regular users, while relaxing the explicit splits among time slots with visits.