Provided by: Science & Engineering Research Support soCiety (SERSC)
Date Added: Oct 2008
The mobile Internet has become increasingly visible in everyday life. As mobile Internet penetration leverages content business opportunities, it is crucial to identify methodologies to fit mobile-specific demands, e.g. regularity. Regularity is one of the important measures to capture easy-come, easy-go mobile users and especially in subscription-based mobile services. The author proposes a method called the "Time slot Count in Window" method (TCW-method) to efficiently capture regular users, while relaxing the explicit splits among time slots with visits.