A Topic Model Approach Towards Contextual Advertisement Mining

Provided by: International forum of researchers Students and Academician
Topic: Data Management
Format: PDF
Online contextual advertisement has a great advantage over internet services, and has major role in shaping the web economy. Contextual advertising is a type of online advertising in which the commercial textual advertisement is placed within a web page based on the relevance of the advertisements to the page content. However, the challenge in contextual advertising involves how to select the most matching textual advertisement messages based on content of web pages. Automatic generation of contextual advertisement to particular web pages can lead to mismatch if the words possessing multiple meaning or grouping of unrelated words in web pages.

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