A Web Usage Mining Framework for Business Intelligence

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Provided by: Creative Commons
Topic: Big Data
Format: PDF
Web mining has become very vital for effective web side management, creating adaptive web sides, business and support services, personalization, network traffic flow analysis and so on. The WWW continues to grow at wonderful rate as an information gateway and as a medium for conducting business. In this paper, the authors introduce a web mining solution to business intelligence to discover hidden patterns and business strategies from their customer and web data. They propose a new framework based on web mining technology.
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