New modern threats and multistaged attacks are now impacting every industry. The FBI estimates losses associated with a single recent attack at more than $100 million. Increasingly, difficult-to-detect attacks are changing the security protection landscape and, subsequently, the enterprise security posture. These attacks occur at multiple different points across the network, making it more difficult for companies to detect and respond to them. The limitations of signature-based security products are well known, and advanced models of threat detection are on the rise. This paper examines the specialized threat analysis and protection (referred to by IDC as STAP) market along with technology that can help protect companies from the rise of advanced, sophisticated, and tailored malware. It also considers the offerings of technology vendor Symantec in this growing and strategically significant market.