Advertising Property, Goods or Services by Fax Machine May Place Your Company at Risk
"For those businesses that have been relying on facsimile advertisements to sell property, goods or services, the Telephone Consumer Protection Act (?TCPA?) presents a costly potential liability. The TCPA prohibits the sending of an unsolicited advertisement to any business or individual?s telephone facsimile machine. The TCPA and its potential for easy money judgments has not escaped the notice of the class action bar. A number of class actions have been brought and Web sites formed to solicit plaintiffs to participate in suits against companies using facsimile transmissions to advertise."