An Adaptive Many-to-Many Negotiation Model in an Open Market

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Provided by: Binary Information Press
Topic: E-Commerce
Format: PDF
In the open and dynamic market environment, the factors affecting the negotiation results are changing rapidly. A single predetermined negotiation strategy may fail to make a response to them. In this paper, the authors explore an adaptive negotiation process using the Market-Driven Agents (MDAs) to adopt adaptive conceding strategies responding to changes in the environment. Meanwhile, a Simulated Annealing (SA) algorithm is given to distribute concession into each negotiating issue, which applies the similarity criteria to generate the counter-offer most similar to counterpart's bid.
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