An Advanced Approach for Privacy Protection in Web Based Personalized User Search

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Provided by: The International Journal of Innovative Research in Computer and Communication Engineering
Topic: Security
Format: PDF
Internet provides an efficient way to search information on search engines and PWS (Personalized Web Search) bespeak of its potency that ameliorate the quality of search engines. Personalized search needs to gather user information and aggregation which causes the contravention for many users, this contravention have become the major hurdle for escalation of PWS and challenge for preserving privacy in personalization. The authors study privacy protection in PWS applications that model user preference as hierarchical user profiles in privacy protection in PWS application.
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