An Agent-based Simulation System for Evolution of Interplay between E-Commerce Vendor and Consumers

Provided by: Science & Engineering Research Support soCiety (SERSC)
Topic: E-Commerce
Format: PDF
Computational experiment methods which integrated agent, GA and complex network are used to study the co-evolution of e-commerce service vendors and consumers via a virtually reality system. The decision making process of e-commerce service vendors and consumers is described against the backdrop of collaborative e-commerce. Key algorithms such as consumer network generating algorithm, CA-based adapted GA for service vendor decisions, etc., are designed for the co-evolution behaviors of both service vendors and customers. Computational experiment system is developed on NetLogo platform and a virtual implemented sample is presented.

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