An Application of Fuzzy Numbers in Quantitative Strategic Planning Method with MCDM

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Topic: Big Data
Format: PDF
The Quantitative Strategic Planning Matrix (QSPM) is a useful tool to prioritize strategies at any level including corporate, business and functional. The ratings and attractive scores used in QSPM, however, require judgmental decisions and should be based on expert's opinion to ensure the applicability of chosen strategies. A fuzzy multi-criteria decision making method is proposed in this paper with the goal of improving the output of conventional QSPM by allowing the experts to employ linguistic terms (qualitative data) in their judgments.
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