In the contemporary world it is inevitable to minimize accumulation of exponential data. Apart from actual data, data formats are also growing. Explosive data growth by itself, does not accurately describe how data is changing; the format and structure of data are changing. Rather than being neatly formatted, cleaned and normalized data in a corporate database, the data is coming in as raw, unstructured text. The exploration of this paper could serve as a benchmarking and management tool for overhauling big data management practices and processing.