International Journal of Scientific and Research Publication (IJSRP)
Customers are always been important for the business. With the high rate of competition in every market, it is critical to retain the customer/loyal customers. This paper is to highlight how short term actions with bit compromise with the profit will turn into long term customer loyalty and hence long term benefit. In this paper, the authors will be focusing on understanding the customer retention and customer loyalty, their importance to the business. After analyzing the importance of benefits, they will understand the approach of how to increase customer retention and customer loyalty towards the users business.