International Journal on Computer Science and Technology (IJCST)
When everyone searches in Goggle for "Search engine optimization" they get 37,700,000 results. The term "Search engine strategy" gives 157,000,000 results. They get thousands of strategies and advise from millions of self-certified search engine experts. It's too difficult for a website owner to go through all of these advises and follow them. It will need more than a lifetime to just read them all. Now what should the users do. No search engine service providers ever reveal about their ranking rules or algorithms in order to protect their search results from manipulation by website owners.