An Elegant Draw Near to Improve the Design of an E-commerce Website Using Web Usage Mining and K-Means Clustering

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Provided by: International Journal of Computer Science and Mobile Computing (IJCSMC)
Topic: Big Data
Format: PDF
Web mining is an enormous field that helps the people to understand range of concepts of different fields. Web usage mining techniques are attempted to motive about diverse materialized issues of business intelligence which include marketing proficiency as domain knowledge and are specifically designed for electronic commerce purposes. The growing reputation of e-commerce makes data mining requisite technology for several applications, especially online business competitiveness. The World Wide Web provides profuse raw data in the form of web logs.
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