An Empirical Study of the Influencing Factors of User Adoption on Mobile Securities Services

In view of the barrier that users held a low adoption intention of mobile securities currently, this study developed a theoretical model of user adoption on mobile securities services based on Technology Acceptance Model, and attempted to explore the influencing factors which play a role in user adoption. By collecting questionnaire survey data, the authors proceeded statistical analysis and Structural Equation Modeling analysis with SPSS and AMOS, and tested the theoretical model and further made a discussion on the results of data analysis.

Provided by: Academy Publisher Topic: Mobility Date Added: Sep 2011 Format: PDF

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