In this paper, the authors present an empirical study that attempts to find out the extent to which measurements and metrics are used in small and medium sized software development organizations. The various questions are framed after a series of consultations with senior manager with more than 10 years of experience. These questions are then posed to 5 small and medium sized software organizations in the local town. The results indicate that there is reluctance on the part of these organizations towards adopting software measurement practices. And, organizations pursue process improvement and assessment practices like CMMI only if they are part of job requirements.