An Integrative Modeling of BigData Processing
More than 2.5 exa-bytes of data are created everyday based on the user information automatically generated over Internet. Social networks, mobile devices, emails, blogs, videos and banking transactions and other consumer interaction, are now driving the successful marketing campaigns, by establishing a new digital channel between the brands and their audiences. Powerful tools are needed to store and explore this daily expending big data, in order to submit an easy and reliable processing of user information. Expected quick and high quality results are as much important as priceless investments for marketers and industrials.