An Investigation into Usability Aspects of E-Commerce Websites Using Users' Preferences

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Provided by: Advances in Computer Science : an International Journal (ACSIJ)
Topic: E-Commerce
Format: PDF
The authors investigate the usability problems of e-commerce online shopping websites from user's preferences and determine the relative importance of factors such as navigability, content, design, ease of use and structure through user survey. The main intent of this ranking of website characteristics is that a designer can relatively give higher efforts on designing features that may lead to higher merit and better usability. As such, their research paper help them capture the data by involving user testing (usability testing) and open source automated tools such as Camtasia.
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